ANI
17 Mar 2023, 19:27 GMT+10
New York [US], March 17 (ANI): Google will no longer sell the latest Enterprise Edition of Google Glass, CNN Business has reported.
The company's announcement this week will effectively kill off an innovative but failed wearable product line from another era that many consumers may have assumed was long gone.
First unveiled in 2013, Google Glass was initially marketed for a general audience, with the promise of giving people access to a computer on their face rather than having to pull out a phone. But the smartglasses were discontinued in 2015 after beta versions failed to gain traction due to its high price tag, clunky design and concerns about privacy, according to CNN Business.
Google then shifted the focus from consumers to enterprise. The first Enterprise edition of Glass, announced in 2017, was pushed for use in industries such as manufacturing and logistics. The Enterprise Edition 2, released in 2019, was Google's last attempt at saving the Glass product. But the USD 999 product failed to catch on, CNN Business said.
"Thank you for over a decade of innovation and partnership," Google wrote on its FAQ page announcing the decision. The company will continue to support the phased out Enterprise Edition until September, according to CNN Business.
Google did not respond to CNN's request for comment.
Google's decision to discontinue the product comes amid cost cuts across the company. Like many of its peers, Google has recently announced plans to lay off thousands in response to recession fears and shifting pandemic demand for digital products.
Still, the dream of Google Glass lives on. Snapchat's parent company sells Spectacles, another set of smartglasses that has struggled over the years to gain traction. CNN Business said Apple was reportedly working on augmented reality glasses. And even after the setback of Glass, Google said last year it was continuing to test other AR glasses.
"Augmented reality (AR) is opening up new ways to interact with the world around us," the company said in a blog post last summer. "It can help us quickly and easily access the information we need -- like understanding another language or knowing how best to get from point A to point B." (ANI)
Get a daily dose of New York Statesman news through our daily email, its complimentary and keeps you fully up to date with world and business news as well.
Publish news of your business, community or sports group, personnel appointments, major event and more by submitting a news release to New York Statesman.
More InformationThis is the man who said: "No more drilling on federal lands, period. Period, period, period." ...
Overall in the first 25 months of his term, 6,787 drilling leases granted compared with former Trump's 6,695 in the ...
The strong arguments and the weak arguments evaluated in retrospect. ...
That's an open-ended invitation to endless military assaults in the whole hemisphere, including right here at home. ...
Legislation needs to include increases in treatment, prevention and research funding to match the proposed expansion of gambling rights. ...
Policymakers who accept housing supply skepticism risk locking us into a worsening housing affordability crisis. ...
BRUSSELS, Belgium: While chairing a meeting of EU foreign and defense ministers in Brussels this week, European Union (EU) foreign ...
BANGUI, Central African Republic: Authorities from the Central African Republic have said that nine Chinese nationals were killed and two ...
MENINDEE, Australia: After recent floods and hot weather, millions of dead fish have washed up in southeastern Australia, which authorities ...
BOISE, Idaho: Under a bill passed by the Idaho Legislature thios with a veto-proof majority, the state will allow firing ...
SACRAMENTO, California: The state of California and generic drug manufacturer Civica have announced a 10-year partnership to produce affordable, state-branded ...
CHEYENNE, Wyoming: A Wyoming bill outlawing the use or prescription of medication abortion pills, which was passed by the state's ...