Lately, Facebook has been under constant fire due to the increasing number of people that feel betrayed by the lack of care with which their personal data and privacy are being handled. And this seems to be continuing to this very day, even after the Cambridge Analytica Scandal.
Of course, Facebook has denied any allegations and potential accusations by declaring that they had taken no part in the usage of personal data, even stating that after learning of the Cambridge Analytica violation, immediate action had been taken in order to make amends.
And yet, we still find ourselves in this undesirable scenario, due to the fact that Facebook has not terminated its links with companies that would seek such misdeeds again - the ones that have an interest and willingness to appropriate data from unaware consumers, without consent, or even awareness.
Google, on the other hand, seems to understand the importance of personal data, and more importantly, the importance of confidentiality. Some sources would suggest that Google might be planning to buy Opiria - a company who is tailor-made to prevent any of the misfortunes that befell Facebook; misfortunes caused by the disregard for user privacy, propriety, and principles. Such are the wrongs that Opiria aims to make right.
This is to be done by giving users the state of the art security that their personal data - our personal data - deserves, and furthermore revolutionize the way we think about this data. Dr. Christian Lange, Opiria’s CEO, accurately refers to our data as “the oil of the 21st century”. He names it this way because, as time passes by and people witness the internet-injustices inflicted upon them, more and more realize how important their data is and how much it is worth. Christian also warns about the tremendous amount of money that shady data brokers make of our data and the fact that these business entities never even attempt to compensate us for it.
“The trading volume of consumer data is 250 Billion USD/year and you don't receive a single cent”.
Opiria wants to make a change in this regard, as they plan to give people back the control over their data and give them the choice of selling their data to a company of their selection. By compensating internet users for their personal data, companies would receive invaluable information regarding potential consumer’s daily requirements and develop products that are desired by the public - ones that would not end in failure, something that is happening quite a lot these days. This will create win-win situations for both companies and consumers, as consumers will have less reason to feel insecure regarding sharing personal data and thus minimizing, or even eliminating falsified information - another large issue faced by marketing researchers worldwide; while companies will receive the accurate personal data needed for their product development and public relations branches. Perhaps Facebook should have thought of asking for Opiria’s help before they decided to strip users of their data without as much as a warning. Now Google has the opportunity to set things right, and we are looking forward to seeing this potential partnership come to fruition.
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